Stand Out from the Crowd
Christine B. Quern
CHRISTINE QUERN
My Perspective
The world of life sciences is complex and the ability to effectively engage, educate and influence target audiences requires a practitioner and storyteller who understands how to communicate effectively, precisely and wisely. Someone who speaks the language, follows innovation and knows the industry. Someone who won’t waste your time or investment climbing the learning curve.
My Background
I have extensive experience in conceptualizing and implementing strategic communications programs for all types of life sciences companies, from B2B tools and technologies providers, to biopharma, cell/gene therapy, device and diagnostics companies.
With a graduate degree in cell biology and 25+ years immersed in the life sciences, I can understand and translate your complex scientific concepts, company and pipeline narratives into effective PR programs, marketing campaigns and thought leadership initiatives. Need someone to write content? Leave it my capable hands.
How I Deliver Value
Creation of strategic PR, marketing and thought leadership programs and the foundational positioning and messaging to drive engagement with stakeholders - whether it's the media, prospective partners or customers and even internal audiences.
Exploration of your competitive landscape and voice of customer though audits and market research to reveal new insights and enable differentiated storytelling.
Execution of communications programs to create awareness and visibility, support the B2B sales process and strengthen relationships with customers.
Development of content to help drive thought leadership and educate audiences – from bylines and op/eds to application notes, backgrounders and case studies.